Don't slack on how important a website is if you are a realtor
The real estate market is hot no matter where you are living right now. It seems like everyone and their brother is an agent, a flipper, or both!
As a result of this digital marketing for real estate is highly competitive and expensive.
At Social Media S.A. we provide digital marketing solutions for realtors all over the US and the one thing we constantly see is a lack of quality websites (or websites in general) from our clients.
Whenever we bring this point up we are usually met with push backs and "no thanks."
A lot of realtors have been there, done that, and have nothing to show for it. Others just want to leverage the free website their broker gave them. Whatever the reason without a website you are missing a critical piece to your digital marketing funnel.
If you have read this far and are wondering "why is this such a big deal" let us explain.
A website is the start of your DMF and provides 2 things;
A Lead Generation Source
"He or she is a hotshot realtor but they don't have a website in 2019?" #Warning shots fired.
A website is the first place potential clients will go to research you. They want to know who you are and what sets you apart from your competition. A good example of this is realtor Brad Cantrell and his real estate website Homes for Pink.
Brad does a great job explaining his mission and why his cause is so important. He also takes it a step further and provides helpful information and resources for anyone looking to buy a home.
Education is a key point in turning a casual browser into a qualified lead.
If your website is set up correctly and you are educating and engaging customers you will be surprised at how willing someone will be to submit a contact form or just hit the button to call you.
Although that sounds really easy, let me just say creating quality content and positioning strong call to actions (like form fill in) are an ever-evolving process.
Utilizing tools such as Google Analytics can help you to identify trends and fall off points in your website's funnel. From there you can reposition and adjust to increase the conversion rate.
A website is an investment in your brand. With all things though you need more than just a set it and forget it approach which is where we come in.
If you want to take your real estate marketing to the next level give us a ring up at 210-812-9224. We would love to talk shop and educate on what the best course of action would be for your digital marketing strategy.