SOCIAL MEDIA S.A.
Having a website is the first step in having a strong customer acquisition funnel. Aside from reviews, a website is the primary source of information on your business. In the age we are in a website is pretty much expected of you from your customers. Statistically, 7 out of 10 businesses have websites and 6 out of 10 employs a digital marketing team. This doesn’t mean pay your nephew or the stay at home mom from Facebook to make you one. There is a science behind having a successful website. Human to computer interaction (HCI) is what drives how your customers interact with your website. When creating a website design your site should be intuitive, have enough information, and have a strong call to action.
Psychological triggers are big for a website. The Law Of Pragnanz explains how we like to view our experiences in a simple and symmetrical manner. Too much noise or things out of order will make us leave the site. This is where having a logical flowing website is key. Your website should act in a “ask a question get an answer” response but not overburden the customer as well. By playing into the simplistic and symmetrical format we give information in a way that customers are willing to read and ultimately lead them down the road to contact you. Color scheme, button placement, and call to action spots also play a huge role. Probably the hugest though is a strong call to action. Without having a solid call to action you will never get the contact. If we look at a sales funnel we start with the features, the benefits, and ask for the sale at the end. Without that ask the chances of a customer contacting you diminish 68%.
A lot of our clients generally have questions about call to actions. What does a call to action look like? Where should it be on the website? Why aren't people calling me? A strong call to action can take place in many shapes and many forms. Your website design shouldn't be limited to only one style. Check out some of these high converting call to actions from some big-name companies below.
Social Media S.A. actually got its start in e-commerce. Back in 2016, we launched an online apparel shop called "Throw My D". Throw My D was a clothing company whose model was drop shipping. During our time we managed to knock out product SEO, find our social media niche, and end up doing enough revenue that we were able to sell the shop. This did not happen overnight and is a rare success story (took about 6 months).
The Truth about E-Commerce
E-commerce is painted as an easy solution for a side business but the truth of the matter is it takes time, marketing, and an ever-evolving skill set. You need to drive customers to your site, encourage them to buy, and be able to handle back-end aspects such as returns, fraudulent orders, security etc. Check out this great blog post on what it takes to have a money-making e-commerce shop.